Brian Tracy, a best-selling personal development author, calls the most important and most challenging tasks we need to complete daily our “big frog” tasks. Most people, he writes, choose to focus first on the non important tasks (the little frogs) and save the big frogs for last.

The problem is that if the big frogs are at the bottom of your to-do list, you will have a psychological tendency to find ways to procrastinate so that you won’t have to face them. Saving the big frogs for last means that you will need the greatest courage and energy at the end of the day when you are most tired from spending countless hours completing tasks that may be urgent, but not that important.

By eating the big frogs first, you create energy and momentum through your early accomplishment of something that has true impact. This makes it easier to complete your less important tasks and hence your to-do list in its entirety. In addition, completing important tasks earlier in the day ensures that even if you don’t complete all your daily tasks, you will have already checked off those that create the biggest impact.

To take advantage of the “eat the big from first” concept, take a moment now and create an “early morning goal”. An example of an early morning goal might be to work out everyday before work or to call 2 A+ prospects every day before 9:00am or to spend 15 minutes reading time with your daughter before school.

Accomplishing early morning goals serves as a springboard of momentum for the rest of your day. Choose a goal that is important and somewhat difficult to complete ad lock it into your calendar right now to help prioritize it. In doing, so guarantee yourself a stronger start to your day which will inevitably make it easier to finish strong as well. Try eating those big frogs first, and I think you will find just how good they really taste.